The Glorieta de Insurgentes is one of the most important points of mobilisation in the city, serving more than one million people per day with Metro and Metrobus stations. This makes the site a very attractive space for all advertising companies. For this reason, the Mexico City government wants to turn this place into the new "Mexican Times Square" by invading the existing buildings with advertisements.
Gloria is a project that wants to build a green lung in the middle of one of the most densified areas of the city. It is a multi-purpose building that allows the display of advertising in a clear and orderly manner and at the same time satisfies the demand for office, commercial and residential space that the area requires.

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